Niketown – King of the Court

Nike promotes their King of the Court event throughout their Niketown retail stores

Nike promotes a unique sporting event using an interactive experience

Nike shows one of the fist implementations of an interactive display at its Niketown retail locations.

The Players

Nike is a publicly traded sportswear and equipment supplier headquartered in Beaverton, Oregon, United States. With 2008 revenues in excess of $18.6 billion, Nike is the world’s largest supplier of athletic shoes, apparel and sports equipment. The company was founded in 1964 and employs more than 30,000 people worldwide. The Nike Swoosh logo is one of the most recognized logos globally, and the company promotes its brand with sponsorship of high profile athletes and sports teams around the world.

AVI was one of the first companies world wide to embrace the emerging technology of interactive displays. AVI had years of experience with audio sampling devices, so the evolution into video and interactive displays was inevitable. However, merging the technologies and managing the content was still in its infancy. AVI designed, engineered and manufactured one of the first media devices for the retail environment.

At the time of this promotion, only early generations of video displays were being seen at retail. Nike wanted to promote their unique “King of the Court” event throughout their Niketown retail stores. AVI took the visionary elements from Nike and delivered a product that exceeded all expectations. The “King of the Court” event became mainstream, and digital displays were to become a part of the retail environment from this point on.


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