Clarion – Car Audio Interactive Display

Clarion debuts an aftermarket mobile entertainment interactive display selling station.

Electronics designed by AVI Retail controls the entire user experience and creates a unique selling experience

The Players

Known for its OEM relationships with clients such as Suzuki, Ford, Volkswagen, Proton, Subaru, Peugeot and Nissan, Japan based Clarion electronics is well know for their automotive based electronics. Clarion manufactures car audio, automotive navigation systems, AutoPCs, visual equipment, bus equipment and communication equipment for the automotive industry. Clarion remains competitive in the aftermarket car entertainment industry, introducing new technologies adapted from their OEM division.

AVI Retail has strong roots in the mobile entertainment industry manufacturing the electronics to showcase the vast array of products available in this category. AVI Retail designs, engineers and manufactures all elements required to integrate the assortment of mobile entertainment products in the display. This includes not only the customer facing interactive display, but all of the switching devices required to experience a selected entertainment system.

The challenge with aftermarket mobile entertainment is that almost every vehicle requires a different system to be configured for a customer’s particular vehicle. As individuals want to listen to a selected system to mimic the in car experience, the display configures the electronics to create that particular customers selected system. Among other things, the interactive selling station communicates the features and benefits of a selected item, configures the experience and also provides an invoice total. In this way, the display is a fully interactive selling station.


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