Best Buy – Samsung 3D TV Interactive Display

Samsung showcases the latest in their 3D TVs

Samsung launches a new 3D interactive display

AVI Retail helps with the exciting launch of Samsung’s new 3D technology TVs.

The Players

Samsung Group, informally Samsung, is the largest electronics manufacturer in the world and is headquartered in Samsung Town, Seoul, South Korea. In FY 2010, Samsung reported $258 billion worth of revenue and a profit of $27.6 billion. This does not include revenues generated by the company’s overseas subsidiaries. Although the company is diversified through many industries, Samsung is best known in North America for its consumer electronics.

AVI Retail has deployed over 50,000 interactive displays in 21 countries. The company understands the extremes on displays throughout retail deployment, and engineers, designs and manufactures the displays to an industrial level. As manufacturers push the envelope of emerging consumer technologies, the demands to showcase and differentiate them on the retail floor become more pertinent. AVI Retail creates an interactive experience designed to deliver the bleeding edge technologies to the consumer, efficiently and effectively.

Samsung TVs represent the largest market share in the flat panel category. As a result there are high expectations from retail outlets across North America for Samsung to deliver displays that command the consumer’s attention. The interactive displays must communicate the brand message, latest technologies and benefits of Samsung products in unique and captivating ways. AVI Retail provided the solution, and delivered a product that enhanced the 3D consumer experience.


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